Hospitality strategy · Atlanta

Elevating hospitality through service, culture & profitability.

We develop, strengthen and transform hospitality concepts through strategic clarity, operating discipline and hands-on execution.

Refined hospitality interior
Sharif, hospitality executive and founder of SJG Hospitality Group

Operational insight. Hands-on execution.

20+Years of hospitality leadership
01Accountable strategic partner
360°Concept-to-operation perspective

01 — The mandate

Advice is only valuable when it becomes execution.

St. James & Greene Hospitality Group partners with ownership and leadership teams to turn ambition into an operation that performs. We do not just advise—we implement, refine and elevate.

02 — Expertise

Built for every stage of growth.

Focused engagements designed around the realities of restaurants, bars, lounges and hospitality-led businesses.

01

Food & Beverage Development

Menu strategy, beverage programming, cost alignment and guest-centered experiences engineered for both appeal and margin.

02

Staff Training

Service standards, sales confidence, leadership accountability and practical systems that turn expectations into daily culture.

03

Staff Onboarding

Structured orientation, role clarity and training pathways that prepare teams to perform from the first shift forward.

04

Concept Creation

Positioning, guest journey, operating model and launch strategy aligned into one clear, differentiated hospitality concept.

05

Business Turnaround

Profitability, labor controls, menu performance, guest trust and accountability addressed through disciplined implementation.

06

Restaurant Acquisitions

We identify, acquire, reposition and operate restaurant assets directly, while also supporting select buyers with operational diligence, transition planning and value-creation strategy.

Need clarity on what is working—and what is costing you money?

Request a consultation

03 — Selected work

Strategy made visible.

Distinct concepts. Disciplined operations. Guest experiences built with intention.

Elevated plated dish at Station 11 Atlanta

Restaurant Operations · F&B · Service Culture

Station 11 Atlanta

Atlanta, Georgia
Moonlight Atlanta rooftop cocktail lounge at FORTH Hotel at sunset

Opening Strategy · Guest Experience

Moonlight Lounge

FORTH Hotel · Atlanta
Lock & Key Restaurant brand artwork

Concept Development · Operations

Lock & Key Restaurant

Atlanta, Georgia

04 — Our approach

From operational friction to forward motion.

01

Diagnose

We identify where performance, culture and profitability are breaking down.

02

Align

We connect the concept, systems, people and financial priorities around one plan.

03

Implement

We work alongside the team to put standards, controls and leadership rhythms in place.

04

Elevate

We refine the guest experience and build repeatable practices that support growth.

Sharif, founder of SJG Hospitality Group

05 — The partner

Sharif Colon · Founder & Hospitality Executive

Hospitality leadership that stays close to the operation.

Sharif Colon is the founder of St. James & Greene Hospitality Group, bringing more than two decades of hands-on leadership across restaurant operations, concept development, team culture and business transformation.

Supporting that leadership is an assembled team of well-versed professionals across key departments of the hospitality industry, bringing specialized expertise to each engagement and acquisition.

Our work lives where strategy meets the floor: the systems ownership needs, the standards teams can execute and the experiences guests remember.

“Operational insight. Hands-on execution. One accountable partner.”

06 — Start the conversation

Ready to elevate your operation?

Tell us what you are building, acquiring or working to improve. We will help identify the right next move.